Our founder, Leslie Walker (nee Ali) is a first-generation American, born to ambitious hard-working Peruvian and Pakistani parents who sought citizenship in a new country they could call theirs.
But checking that “Other” box over and over again year after year can make a first-gen girl start to wonder - why am I just seen as “Other” -the biggest catch-all category.
The goal is to change the world for the better by recognizing our cultural nuanced differences, serving these new needs and going deeper in our understanding of our many labeled consumers.
CVLRY is a commitment to the un-monolithic consumer population that is still invisible to marketers - and due to legacy systems and habits - still poorly understood. The ambition is to set an expectation for inclusivity in all our marketing and research practices.
Not just for how your brand represents itself but also for its bottom line.
