Empathy is everything.
Inject inclusive thinking into your marketing mix and grow at the pace of a rapidly expanding, culturally curious consumer population.
The next business revolution, Inclusive Transformation is upon us
And it will be big, like the digital transformation before it. Because the fastest growing consumer population is actively choosing brands who get cultural inclusion over brands who don’t.
Like in the digital transformation the winners will move quickly, acting on good intelligence. Marketers who aspire to lead in their categories will need to develop new practices and capabilities to compete for consumer growth. Especially when the only consumer groups growing are all BIPOC and share the same inclusive outlook.
CVLRY helps brands mine their existing data, quickly assess, and plan for this future.
CVLRY is a nimble marketing and insights agency focused on inclusivity
We learn at the pace of culture; our teams command a unique grasp of social trends, historical context, and creative application that dimensionalizes our approach.
We can quickly identify marcom misses or missteps and resolve for cultural sensitivity by seeing people as people — versus a set of consumer behaviors. We’ve solved inclusive marketing problems for media, apparel, research, telecom, restaurant, video platform, and CPG. Even an HBCU.
We believe in doing the foundational work right
Or create deliverables for you or build out a working roadmap for your team before we apply the needed rigor to the discovery process, have exhaustively analyzed the data, passed it through an inclusive lens — it’s a process we rely on that yields searing consumer insights.
Our creatives prefer applying fresh foundational data to creative problem solving right at the start. This makes us invaluable contributors to your content creation and creative testing process since our teams speak the same creative language as those on your end who need to iterate fast.